No doubt, anti-spam is one of the tools that every company should have, since most cyberattacks begin by email. This last argument leads us to believe that email security is a key point for businesses. Or at least it should be so.
When we say that every company should have an anti-spam tool, we're talking from enterprises to small and medium-sized businesses (SMB). Why? Because the benefits and costs of an anti-spam are worth it if you compare with losses and damages you may have without using it. Just put it on the scale.
Spam: from a boring message to an advanced threat
In the distant past, spam was just a simple spam, or rather, an unwanted message bringing a real offer. Yes, it was real. The impact on your business and your routine was minimal. I mean, there was not much to worry about.
Those were the good days. Unfortunately, they came to an end. Spam has ceased to be a real offer and has turned into a fake offer with dark and dangerous goals. It has evolved from a boring message to a sophisticated and advanced threat that can harm an entire organization. That’s bad.
Why use anti-spam
Here are 4 reasons to use anti-spam. There are more, but these are the most important ones.
1. Blocking attacks and threats
Email is essential for companies, right? You can do a lot of things through it. But it's also a battlefield. An anti-spam solution can prevent attacks and threats, such as: malware, ransomware, Trojan and phishing, for example. This list is extensive.
2. Filtering legitimate emails
Spam can be a real threat or a simple unwanted message. We cannot forget, though, that spams and legitimate emails end up using the same path. So, an anti-spam solution is able to separate the wheat from the chaff. I mean, the messages you should receive from those you should not receive.
3. Protecting your brand
Your brand is your most valuable asset. It is not just a collection of colors and shapes. It carries the ideals of your company and your reputation. A malicious email, which may start in a spam attack, may tarnish your brand, and it can be quite difficult and painful to rebuild depending on the case. Visualize the anti-spam as a protector of your reputation.
4. Managing compliance
With so many issues involving privacy and information security, companies have been increasingly called on to keep information secure and well guarded. An anti-spam solution secures your email, keeping your clients, employees and partners data protected, reducing the risk of a data breach.